The Business Side of Diving
Six reads that pay for themselves
Practical Guides and Skills
Offers
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Stacking value without inflating costs
A dive shop owner wants the Open Water price to feel like better value, but doesn't want to drop the price or cut into margin. The instinct is usually to...
Stacking value without inflating costs
A dive shop owner wants the Open Water price to feel like better value, but doesn't want to drop the price or cut into margin. The instinct is usually to...
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DSD: What you're really selling when you sell a...
A Discover Scuba Dive looks, on the surface, like a cheap and slightly disposable product. The operator sells it for $80 to $120 USD. The customer breathes underwater for 30...
DSD: What you're really selling when you sell a...
A Discover Scuba Dive looks, on the surface, like a cheap and slightly disposable product. The operator sells it for $80 to $120 USD. The customer breathes underwater for 30...
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Bonuses, guarantees, and scarcity in a dive sho...
Most dive operators read the word "guarantee" and think of mattresses on TV. "Sleep 100 nights or your money back." The dive-shop reaction is usually: that does not belong in...
Bonuses, guarantees, and scarcity in a dive sho...
Most dive operators read the word "guarantee" and think of mattresses on TV. "Sleep 100 nights or your money back." The dive-shop reaction is usually: that does not belong in...
Customers
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Review platform rules and how operators get banned
You spent three years building 240 reviews at 4.8 stars. It is the best marketing asset your shop owns. One policy violation can wipe it out, or hide your whole...
Review platform rules and how operators get banned
You spent three years building 240 reviews at 4.8 stars. It is the best marketing asset your shop owns. One policy violation can wipe it out, or hide your whole...
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Why your Instagram isn't bringing in bookings
You post good photos. Turtles, clear water, happy divers giving the okay sign. You have a few thousand followers. And almost none of it turns into a booking.This is the...
Why your Instagram isn't bringing in bookings
You post good photos. Turtles, clear water, happy divers giving the okay sign. You have a few thousand followers. And almost none of it turns into a booking.This is the...
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Google reviews: the source of divers that compo...
A new dive shop in its first or second year is usually told the same things by everyone offering advice. Run Instagram ads. List on Booking.com. Build the website. Get...
Google reviews: the source of divers that compo...
A new dive shop in its first or second year is usually told the same things by everyone offering advice. Run Instagram ads. List on Booking.com. Build the website. Get...
